Rowenta - Jasper Morrison - Brunch set
Brand owners Group SEB were looking for a new design language in order to position Rowenta at the higher end of kitchen electricals. We quickly established a theme that took reference from scientific instruments, using a palette of materials that played a white matte polypropylene against smaller elements of stainless steel and details presented in warm grey.
The bulk of the time invested in this project was spent translating the pared-down designs into realisable products while maintaining the simplicity of line and economy of detail we were looking for. This required a very close working relationship with the engineering teams involved and when necessary, challenging traditional approaches to manufacture and assembly.
The coffee machine was simplified through use of a single moulding that integrated all functions and created space under a lid for access to functions along with integrated storage.
The kettle was kept as simple as possible, reduced to a basic jug, by moving the switch to the base and concealing the sensors and other electrical components within the handle.
The toaster was created with an automatic system for raising and lowering the bread, giving it an unusually precise relationship with its task and allowing us to produce an object of intense minimalism, with just a slot for bread and a button for action.
