ROLI
I worked closely with this East London based startup on mentoring, strategy, brand and product development, as well as day-to-day detailed product design.
Working with teams across the company I helped ROLI grow from a small esoteric keyboard manufacturer to a consumer electronic brand selling in Apple stores around the world.
My involvement began with their second product, which sought to build on the success of the Seaboard Grand through shifting production from their own premises to an external partner. The resulting Seaboard RISE makes extensive use of extruded and CNC-cut aluminium to economically offer a range of sizes while retaining a high quality construction.
Benefiting from a second round of funding to the company, the third product family aggressively pushed the possibilities of the Silicone based SEA interface by adding illuminated feedback and introducing a dramatically compact form factor.
This new product formed the core of a modular instrument system called BLOCKS.
